Rarible – RARI Token

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Rarible is a creator-centric NFT marketplace and issuance platform that utilizes the RARI token to empower users who actively interact with the protocol.

Users on the Rarible platform can easily create non-fungible tokens (NFTs) for unique digital items like artworks, game items and more. The platform offers users a fully-featured marketplace that is filtered and sorted using different categories to create a smooth and easy user experience.

Anyone can create and post NFTs on the Rarible marketplace. The RARI token is a fundamental pillar of the platform as it is used to reward active users and for participating in the governance of the protocol.

Who Are the Founders of Rarible?
The Rarible team is based in Moscow and was co-founded by Alexei Falin and Alexander Salnikov in early 2020.

Alexei Falin is Rarible’s CEO, and also the co-founder of Sticker.Place, a computer software company that specializes in stickers. Falin graduated from the University of Southern California and the Higher School of Economics in Moscow.

Alexander Salnikov was the co-founder of Zenome and the ICO Director of Humaniq, a blockchain-based project that provides tools to the unbanked. Salnikov has founded more than five successful companies in the past and has extensive experience as a product manager. He now works as Rarible’s head of product.

According to the official Rarible LinkedIn page, the entire Rarible team consists of almost a dozen employees — many of whom are artists.

What Makes Rarible Unique?
Rarible intends to become more than just a marketplace for digital collectibles and art through blockchain technology. The platform is used to create or “mint” NFTs with an extremely simple process that makes it accessible to those with little to no experience with NFTs.

This allows artists and creatives to create and sell their digital products with zero barriers to entry while still benefiting from the security enabled by blockchain technology.

The Rarible platform and protocol is an autonomous ecosystem that is governed by RARI holders, who are tasked with voting on governance proposals. In time, Rarible intends to transition to a fully decentralized autonomous organization (DAO) structure.

The entire NFT ecosystem is still fairly new, but Rarible is already aiming to use part of the revenue to subsidize the first mint transaction (NFT creation transaction) for users, in addition to other business strategies to fuel the growth of the platform.

The Rarible protocol is a solution to the limitations faced by the intellectual property market — such as challenging licensing and paperwork requirements. NFTs instead represent an easily accessible alternative available to anyone with just a few clicks.